Client: Honeyskin
Services: Facebook video advertisement, Snapchat video advertisements
Page: honeyskin.com
Honeyskin is a well known skincare brand made for women specifically targeted for dry, dull skin, acne scars and signs of aging.
the goal is to create short video advertisements for the product to increase sales and engagement in several social media formats.
Facebook Advertisements
This first video contains a combination of several product comments and testimonials from online infuencers and customer’s, benefits, and demo on showing how easy it is to use the product.
The video also includes subtitles and matching background music, a combination of both influencer and HD quality product videos to set up the tone and mood of the clip.
The 2nd video contains a hook for the viewers which is a clip from the HD product videos provided by the client.
Several effects were added such as the glitch as seen on the start of the clip
Problem statements clips are added to create a need for the viewers following a solution.
Subtitles and background music is also added.
Snapchat Advertisements
The 1st snapchat video contains several HD product footages and highlights of influencers using the product.
A few motion effects were added with a combination of text and highlighted titles.
A swipe up clip/animation is included in the end of the video as per client request.
The 2nd video contains a hook from one of the influencers highlighting the main content of the product.
A problem statement is added as well as a solution to highlight the need and benefits of using the product.
A catch phrase/statement and a swipe up animation is added at the end of the video as per client request.
The 3rd video contains an influencer giving a quick opening and highlight of her reaction review.
further on contains clips from influencers opening the products with the catch phrase statement in the end.
The 4th video requested is a review video of a single influencer, showing the problems and showcasing the product benefits and how the product provide solutions to the problem.
All footage used are mostly provided in RAW unedited format.
I was given the creative freedom to create and edit the videos while also following the necessary requirements.
All videos including subtitles are edited using a mix of photoshop, after effects for the animations and premiere pro.
Some footages combined are recycled/royalty free videos sourced out online and are provided by the client.